
NEGOTIATE TO WIN-WIN
"Success is getting what you want. Happiness is liking what
you get"
(H. Jackson Brown)
In our increasingly competitive business environment where the margin between success and failure can be minuscule, many negotiators feel compelled to focus on capturing the short-term deal rather than the more satisfying (and more lucrative) long-term business.
For anyone involved in negotiating, whether it be simple or complex negotiations, there are a number of requirements.
Firstly, knowledge-this is often simply interpreted as knowledge about your product, service or market place. Very successful negotiators also have knowledge about their customers. This knowledge is at a deep level and addresses how the customer thinks, what language will influence and motivate the customer to make a decision and how you can best utilise this information to achieve a win-win scenario.
Secondly, skills-an enormous number of different skills are required for the successful negotiator. In addition to the most obvious, although not always common, rapport and communication skills, things such as how a negotiation can be planned, prepared and structured in order to achieve win-win.
Thirdly, attitude-while mostly everyone is aware that negotiation should be win-win, many still demonstrate the behaviour of either win-lose, lose-lose and in some cases, lose-win.
Our NEGOTIATE TO WIN-WIN programmes can be designed to cover some or all of the elements listed below dependent on your needs and the resources you have available:
If your desire is for the people in your organisation to enjoy the success and challenges associated with conducting expert negotiations contact us now and ask how you can Negotiate to Win-Win.